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Cameron McDiven



There are few surer ways to waste company budgets than to market brands that don't connect with people. For this reason, organisations facing sales downturns, competitive pressures and market changes often reassess their creative strategy in order to remain visible, relevant, and in-demand.

Cameron works with board and management to develop the strategy by consultation with a range of stakeholders. The strategy revolves around the differentiating purpose that audiences can believe in – and purely making money is not it.

The aim is to maximise future marketing investment by ensuring you have a brand that motivates people enough to stay once they've arrived.

Strategy services include deliverables such as:

  • Brand Strategy
  • Creative Strategy
  • Brand Naming
  • Brand Architecture
  • Tone of Voice & Personality
  • Community Activation
  • Living the Brand
  • Presentation Training

When this is needed:

  • Aligning stakeholders around one strategic direction
  • Entering new markets or offering new products to existing markets
  • Defending revenues from increasing competitive pressures
  • Differentiating from undifferentiated competitors

Email an enquiry