An identity is a system of visual signs that point to one unifying and motivating idea. As such, brand identities should be simple but not simplistic, meaningful but not overblown.
A corporate identity is possibly more than you think it is. It is actually the sum total of the visual aspects that form part of the brand, including logos, photography, icons, animations, signage, brochures and videos. Identity projects should therefore be holistic in nature. Radically changing any one part of the whole identity system renders it to be not a system at all and diminishes its impact.
Identity design projects can either be:
When this is needed: